Visual identity refers to all imagery and graphical information that expresses a brand, differentiating it from all other brands. It is closely related to brand identity. Our previous article extensively discussed brand identity and how it is important to your business.

For example, the popular GUCCI brand uses a mixture of green and red colours on its products, in addition to the font in which the GUCCI is written as well as the two G’s that intersect each other. Also, Starbucks, a popular cafe company in the United States is well known visually for its green and white logo and symbol of a crowned lady with two tails.

As hinted before, brand identity and visual identity are largely similar, however, there are slight differences between them. The visual identity is part of the brand identity. 

Brand identity refers to the entirety of the brand and what makes the brand what it is. This would include the core values of the brand, its mission, and the “voice” of the brand.

Visual identity on the other hand only deals with the visible aspects of the brand, that is, for example, its logo and brand design.

A good visual identity would be distinct, unique, and stands out from the crowd.

Typically, a visual identity would be made up of:

1. Graphics

This would refer to the logos, icons, and even illustrations on the brand. For example, the moustache-faced man on the Pringles brand.

2. Typography

This is the styling of the text you use in your brand. This would also include the type of font used.

3. Colour variants

Colours are often used on brands to beautify them. For example, the popular green and red colours used for the GUCCI brand.

4. Imagery

Some other times, brands may employ the use of imagery on their brand. This imagery is usually included in the visual identity because it empathizes with the target audience and influences their reaction toward the brand.

Why do I need a Visual Identity?

In another article, we have covered in detail the importance of a visual identity to your brand and business. However, in this section of this article, we will briefly summarize the importance of a strong visual identity to your business.

1. It creates an emotional impression on its viewers.
2. It unifies the various aspects of your business into visual expressions to the public.
3. It informs the public about the nature of your brand and the type of product or service that you offer.

Conclusion

You can increase the perception of your brand when you add regular contact with customers to your business operations. Such perception is likely to enhance your brand’s visual identity and attract even more customers to your business.

SmartSMSSolutions is here to help you with this feat. We help you maintain contact with your secured customers through Bulk SMS so you can easily inform them about any upcoming promotions and offers you have in store for them. 

To register with us, simply visit smartsmssolutions.com and click create a free account, or you can sign up here. 

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