SMS marketing is the perfect way to promote happy hour deals and special events in real time. In this blog, we share 100+ SMS templates designed to increase foot traffic, engage customers, and boost sales. From exclusive drink specials to VIP invitations, these texts keep your brand top-of-mind.

Below is the fully expanded list of 100 SMS templates. We’ve organized them by theme:

• A. Happy Hour Announcements (1–15)
• B. Weekend Happy Hour (16–30)
• C. Live Music & Entertainment (31–45)
• D. Themed Parties & Seasonal Events (46–60)
• E. Pop-Ups & Limited-Time Offers (61–75)
• F. High-End or Ticketed Events (76–90)
• G. Follow-Up or Last-Minute Prompts (91–100)

Use or customize them to fit your brand, timing, and offers!

A. Happy Hour Announcements (1–15)

1. Classic Kickoff
• “Cheers! Join our daily Happy Hour from 5–7 PM for half-priced drinks. Show this text for a free appetizer sampler!”
2. Cocktail Launch
• “Sip, sip, hooray! Our new cocktail line debuts at Happy Hour today, 4–6 PM. First 10 guests get a free tasting!”
3. Midweek Wind-Down
• “Beat the midweek blues! Drop by [Restaurant] for $5 margaritas and free chips & salsa, 4–6 PM on Wednesdays.”
4. Double Discount
• “Thirsty? Enjoy half-off all beer and wine from 5–7 PM. Reply YES for a reminder text an hour before!”
5. Group Incentive
• “Bring 3 friends to Happy Hour and your first round is on us! Tag your squad for a fun night out.”
6. Bucket Deal
• “Heads up: $12 beer buckets during Happy Hour, 5–8 PM! Perfect for winding down the day with friends.”
7. Free Small Bites
• “Small Bites, Big Flavor! Get a complimentary tapas plate with any Happy Hour drink order from 5–7 PM.”
8. Rotating Specials
• “Today’s Happy Hour special: $4 draft beers + $6 signature cocktails. Different deals every day—don’t miss out!”
9. First-Timer Hook
• “Never tried our Happy Hour before? Show this text for 2-for-1 on your first round, 5–7 PM tonight!”
10. Happy Hour Countdown

• “Only 1 hour left until Happy Hour starts at [Restaurant]! Don’t miss out on half-price wings and drinks.”

1. Late Afternoon Alert

• “Craving a pick-me-up? Our Happy Hour kicks off at 4 PM with $2 off all craft beers. See you soon!”

1. Theme Night

• “Taco Tuesday meets Happy Hour: $3 tacos + half-off margaritas from 4–6 PM. Bring your appetite!”

1. Live Chef Demo

• “Join us for a mini chef’s demo at 5 PM during Happy Hour. Free sample bites included—come hungry!”

1. Mocktail Feature

• “Not a drinker? No problem! Mocktails are 2-for-1 during Happy Hour, 5–7 PM. Refreshment guaranteed.”

1. Weekend Warm-Up

• “Happy Hour isn’t just weekdays. Swing by Friday, 4–6 PM, for a $5 cocktail and free bar snack!”

 

B. Weekend Happy Hour (16–30)

1. Friday Fun

• “Kick off the weekend right! Happy Hour from 4–8 PM with 2-for-1 draft beers and half-price wings.”

1. Saturday Social

• “Saturdays are for celebrations! Enjoy 25% off all cocktail pitchers from 5–7 PM. Bring friends for group deals.”

1. Sunday Funday

• “Sip & Relax: Sunday Funday special! Buy one mimosa, get one 50% off from 12–3 PM.”

1. Extended Weekend Hours

• “Weekend vibe: Extended Happy Hour until 9 PM! Reply YES for a reminder or come by anytime today.”

1. Brunch + Happy Hour Fusion

• “Brunch Hour meets Happy Hour! From 11 AM–1 PM, get $4 Bloody Marys + half-price breakfast sliders.”

1. Friday Late-Night

• “Not free at 5 PM? Join our Late-Night Happy Hour from 9–10 PM on Fridays—$3 off cocktails and beer!”

1. Weekend Date Night

• “Looking for a date idea? Our Saturday Happy Hour has romantic table setups and 2-for-1 wine from 5–7 PM.”

1. BBQ & Beer

• “Weekend special: $5 BBQ sliders & $3 beers from 4–6 PM. Perfect pre-game for your Saturday night.”

1. Live Grill Station

• “Experience a live grill station on Sunday from 3–6 PM! Pair grilled treats with half-off draft beers.”

1. Sunset Special

• “Catch the sunset on our patio with $2 off all cocktails from 6–8 PM, Fridays and Saturdays only.”

1. Weekend Raffle

• “Stop by Happy Hour on Saturday for a chance to enter our raffle and win a free dinner for two!”

1. Family-Friendly Sunday

• “Bring the family for Sunday Happy Hour! Kids eat free with each adult purchase, 4–6 PM.”

1. Sports Fans

• “Ready for the game? Come watch on our big screens—$1 off all drinks until halftime every Saturday!”

1. Fall or Winter Weekend

• “Warm up with our spiced cider or mulled wine, now half-price during weekend Happy Hour, 5–7 PM!”

1. Patio Party

• “Join our patio party every Saturday 4–7 PM! Enjoy live acoustic music + discounted cocktails.”

C. Live Music & Entertainment (31–45)

1. Jazz Night

• “Tonight at [Restaurant]: The JazzMates perform live from 8 PM. Arrive before 7 for Happy Hour pricing!”

1. DJ Dance Party

• “Ready to dance? Our guest DJ spins at 9 PM—show this text before 8 PM for free entry and a half-price appetizer!”

1. Karaoke Invitation

• “Karaoke Friday starts at 8 PM! Grab the mic & belt out your favorite hits. First drink on us if you arrive by 7.”

1. Local Band Showcase

• “Support local talent! 3 bands, 1 night—Thursday from 7 PM. Happy Hour extended until 9 PM for all attendees.”

1. Comedy Night

• “Laugh and dine! Comedy Night at [Restaurant] from 7–10 PM. Show this text for a free appetizer with any drink.”

1. Open Mic Monday

• “Got a talent? Show it off at our Open Mic Monday! Sign up starts at 6 PM. Enjoy 2-for-1 beers all evening.”

1. Trivia Tuesday

• “Test your knowledge! Trivia starts at 7 PM. Half-price wings for all teams, plus a $50 gift card prize.”

1. Piano Bar Evening

• “Unwind to live piano tunes this Wednesday from 6 PM. Happy Hour cocktails at $5 until 7 PM!”

1. Country Night

• “Yeehaw! Country Night kicks off at 8 PM with line dancing and free southern-style appetizers from 7–7:30 PM.”

1. Latin Dance Fiesta

• “Spice up your night: Salsa & Bachata lessons from 6 PM! Then dance ’til close. Show text for a free mojito.”

1. Acoustic Brunch

• “Love acoustic tunes? Sunday Brunch features live guitar from 11 AM–1 PM. Mimosas are buy 1, get 1 half off.”

1. Midweek Live Guitar

• “Smooth guitar sounds every Wednesday night. 2-for-1 wine all evening to set the perfect ambiance.”

1. Band Battle

• “Who’s the best band in town? Find out at our Band Battle from 7 PM. Drink specials for supporters!”

1. Wine & Jazz Pairing

• “Elevate your evening: Live jazz at 8 PM with half-off selected wines—tonight only.”

1. Talent Showcase

• “Join us for our monthly Talent Showcase! Performers get a free drink—spectators enjoy $2 off cocktails, 7–10 PM.”

D. Themed Parties & Seasonal Events (46–60)

1. Summer Luau

• “Aloha, [Name]! Join our Summer Luau Party—tropical drinks, Hawaiian pizza, and limbo contests from 6 PM onward. Wear a lei for a free drink!”

1. Halloween Bash

• “Spooktacular Halloween Party at [Restaurant] this Saturday! Costumes get you 20% off. Don’t miss our scary-good cocktails!”

1. Christmas Carol Night

• “’Tis the season! Come to our festive Carol Night—holiday-themed drinks, gingerbread bites, and live music from 7 PM.”

1. New Year’s Eve Countdown

• “Ready to ring in the new year? Join our NYE party—champagne toast at midnight! Pre-book and get a 10% discount.”

1. Valentine’s Romantic Soirée

• “Valentine’s Day just got sweeter. Enjoy our couples-only event with a free dessert to share. Book now—limited seats!”

1. St. Patrick’s Day Shenanigans

• “Celebrate St. Paddy’s at [Restaurant]! Green beer, Irish stew, and live Celtic music from 6 PM onward. Sláinte!”

1. Cinco de Mayo Fiesta

• “Ole! Cinco de Mayo party with $2 tacos, $4 margaritas, plus a piñata bashing at 8 PM. Don’t miss it!”

1. Easter Family Brunch

• “Hop in for our Easter Family Brunch. Kids get free Easter eggs, and adults enjoy half-off mimosas from 10 AM–12 PM!”

1. Mother’s Day Special

• “Show love for Mom! Special 3-course menu & free dessert for all mothers. Reserve early—this event sells out fast.”

1. Father’s Day Grill-Out

• “Treat Dad to a grill feast! All dads get a free craft beer with any entrée. Sunday from 12–3 PM.”

1. 4th of July Cookout

• “Independence Day Cookout! Burgers, hot dogs, and special fireworks viewing on our patio. Join us at 6 PM!”

1. End of Summer Bash

• “Soak up the final days of summer with our big bash! Live DJ, beachy cocktails, and a dance floor from 6 PM.”

1. Oktoberfest Celebration

• “Prost! Oktoberfest begins at [Restaurant]! Authentic German brews, pretzels, and bratwurst from 4 PM. Wear lederhosen for a free soft drink!”

1. Winter Wonderland Theme

• “Step into a winter wonderland: warm spiced drinks, cozy décor, and a gingerbread station for kids, all month long.”

1. Harvest Festival

• “Embrace the season at our Harvest Festival! Pumpkin-inspired dishes, apple cider, and live folk music from 5 PM.”

E. Pop-Ups & Limited-Time Offers (61–75)

1. Chef’s Pop-Up

• “Exclusive Chef’s Pop-Up tonight! Limited seats—taste our curated 5-course menu. Reply YES to reserve your spot.”

1. Local Brewery Collab

• “We’ve teamed up with [Local Brewery] for one night only! Sample limited-edition craft beer & special tapas pairings, 6–9 PM.”

1. Guest Chef Series

• “Meet our guest chef from Italy! One-night-only pasta tasting, 7–10 PM. Book quickly—spaces filling fast!”

1. Charity Night

• “Dine for a cause! 10% of tonight’s proceeds go to [Charity]. Join us 5–9 PM and help make a difference.”

1. Winemaker’s Dinner

• “Experience a 4-course meal expertly paired with local wines. One-night-only event—reply WINE to RSVP.”

1. Farm-to-Table Showcase

• “We’re spotlighting local farmers for a farm-to-table dinner this Saturday. Fresh ingredients + earthy flavors!”

1. Asian Fusion Pop-Up

• “Taste the flavors of Tokyo & Bangkok in one go! Our Asian Fusion pop-up event starts 6 PM. Limited servings.”

1. Vegan Weekend

• “Going plant-based? We’ve got a vegan pop-up all weekend. Even meat-lovers might be surprised—come see!”

1. Street Food Festival

• “Streetside flair inside our doors! Street Food Fest from 4–8 PM. Try global dishes—$3–$5 specials.”

1. Seafood Boil Night

• “Craving seafood? Don’t miss our Cajun Boil event, 5 PM onward. Show this text for a free shrimp add-on.”

1. Dessert Extravaganza

• “Got a sweet tooth? Sample 10+ unique desserts at our Dessert Extravaganza, tomorrow from 6–9 PM.”

1. Gourmet Burger Fest

• “Burger lovers unite! Over 10 specialty burgers to try, 5–8 PM only. Fries included with each order—yum!”

1. Wing Night

• “Flavor overload: Wing Night at [Restaurant]. 8 unique sauces, $0.50 wings from 4–7 PM. Come hungry!”

1. Mocktail Week

• “All flavor, no alcohol! Mocktail Week starts tomorrow. Enjoy new handcrafted blends at a discounted rate.”

1. Sushi Rolling Class

• “Learn to roll sushi with our head chef! Class at 3 PM, then eat what you make. Limited spots—reply SUSHI to sign up.”

F. High-End or Ticketed Events (76–90)

1. Exclusive Wine Tasting

• “Fine Wine Wednesday: Sample 5 premium labels with curated cheese pairings. Tickets: $40. Reply WINE to book.”

1. Valentine’s Dinner Package

• “Spoil your sweetheart! 4-course Valentine’s dinner + champagne for two at $99. Reserve now—limited seats available.”

1. NYE Gala

• “Ring in the New Year at [Restaurant]! Enjoy a 4-course meal, midnight toast, and live DJ. Tickets on sale now!”

1. Chef’s Table Experience

• “Elevate your evening with our Chef’s Table Experience. Limited seating. $75/person. Call us or reply TABLE to secure yours.”

1. Black-Tie Fundraiser

• “Join us for a black-tie charity event: 5-course dinner, silent auction, and live music. Tickets start at $120.”

1. Gastronomy Showcase

• “Meet top local chefs showcasing innovative dishes. Ticketed event at 7 PM—wine included. Book now!”

1. Caviar & Champagne Night

• “Indulge in luxury: caviar tasting + champagne pairings. $100 per person. Limited seats, so reply VIP to reserve.”

1. Formal Dinner for Two

• “Celebrate an anniversary or special moment with our formal dinner package—4 courses plus a rose for $85.”

1. Sunday Gourmet Brunch

• “Our elevated Sunday Brunch includes lobster benedict, bottomless mimosas, and live harp music. Tickets $60.”

1. Lobster Feast

• “Feast on a 3-course lobster dinner, from lobster bisque to butter-poached tails. Ticketed only—RSVP asap!”

1. Regional Cuisine Night

• “Explore the flavors of Northern Italy with our set menu featuring rare wines. Tickets $75, 2 nights only.”

1. Whiskey Tasting Soirée

• “Sample 5 rare whiskeys with expert guidance. $50 covers the tasting and gourmet snacks. Limited seats.”

1. VIP Rooftop Dinner

• “Dine under the stars on our rooftop with panoramic views. Exclusive 5-course menu. $90 ticket. Reserve now.”

1. Seafood & Jazz

• “Enjoy live jazz while savoring a curated seafood platter. 7 PM, $65/person. Let us know if you’re in!”

1. Beer & BBQ Festival

• “Join our ticketed Beer & BBQ Festival featuring craft beers & smoked delicacies. Early-bird tickets: $40.”

G. Follow-Up or Last-Minute Prompts (91–100)

1. Pre-Event Reminder

• “Hey [Name], our Trivia Night starts in 2 hours! Arrive early for a free appetizer. Ready to compete?”

1. Final Call

• “It’s almost showtime! Doors close in 30 minutes for our live band performance. Grab your table now.”

1. Event Extension

• “Good news! Happy Hour extended by 30 minutes tonight. Swing by soon for discounted cocktails.”

1. Sold-Out Warning

• “Tickets for tomorrow’s tasting are almost gone! Last 5 seats—reply NOW if you want in.”

1. Day-After Thanks

• “Thanks for attending last night’s event! Share your feedback here [short link] to help us improve.”

1. We Missed You

• “We noticed you booked but didn’t show up for our weekend party. Hope everything’s okay—join us next time!”

1. Late Cancellation Fill

• “A table just opened for tonight’s special event due to a cancellation. Reply BOOK if you want it!”

1. Upsell Next Event

• “Loved last night’s Chef’s Pop-Up? Don’t miss next month’s edition—same concept, new menu. Reply YES for details.”

1. Repeat Customer Incentive

• “Thanks for coming last week! Enjoy 10% off if you return for this Friday’s live DJ night. Show text to redeem.”

1. Stay in the Loop

• “Want updates on all our upcoming events? Reply VIP to join our exclusive list for first-dibs on new deals.”