Your VIPs deserve special perks, and SMS marketing is the perfect way to deliver them. In this blog, we’ve compiled 75+ exclusive SMS templates to engage subscribers, reward loyalty, and drive repeat business with personalized offers, priority reservations, and members-only specials.

We’ve now expanded this set to the full 75 VIP-focused messages, divided into categories:

• A. Early Access Deals (1–15)
• B. Invite-Only Events (16–25)
• C. Loyalty Milestones & Rewards (26–40)
• D. Exclusive Discount Codes (41–55)
• E. Seasonal & Themed VIP Perks (56–65)
• F. High-Spend or Referral Rewards (66–75)

Use these to reward your top-tier customers or SMS subscribers with perks they can’t get elsewhere!

A. Early Access Deals (1–15)

1. New Menu Preview
• “Hi [Name]! Our new summer menu launches next week, but VIPs can try it first this Friday. Reply YES to reserve!”
2. Holiday Reservations
• “Hey [Name], the holiday rush is near. VIPs get first dibs on Christmas Eve bookings. Reserve now before we go public!”
3. Limited-Edition Dish
• “Be the first to savor our limited-edition Truffle Pasta—only 50 servings this weekend. Mention VIPTRUFFLE to order.”
4. Chef’s Special Tasting
• “Exclusive invite: taste our new chef’s special tomorrow night. Reply TASTE to claim your spot—seats are limited!”
5. Early Lunch Deal
• “VIP perk: get 15% off our brand-new lunch bowls from 11 AM–12 PM today. Show this text at checkout.”
6. Early Bird Happy Hour
• “Hi [Name], skip the crowd! Access our Happy Hour prices an hour early—4 PM instead of 5—just for VIPs.”
7. Sneak Peek Drinks
• “Special cocktails launching Friday, but VIPs can sample them Thursday 6–8 PM. Reply SAMPLE to join the list.”
8. Dessert Debut
• “Sweet news! Our new tiramisu debuts Monday, but you can taste it first on Sunday. Show this text for early access.”
9. Next-Season Menu Test
• “Help us test recipes for next season’s menu. Reply TEST if you’d like to join our private tasting event.”
10. Early Brunch Reservation

• “Reserve your brunch table before it opens to the public. VIP only from 9–9:30 AM—beat the rush!”

1. VIP Wine Flight

• “We’re introducing 3 new wines next week. Sample them first this weekend—VIP only. Text WINE to confirm.”

1. Preview Dessert Wines

• “Hi [Name]! Indulge in a secret preview of our dessert wine collection, tomorrow 7 PM. Limited seats—reply SECRET.”

1. Early Access Gift Card Sale

• “VIP advantage: get 10% bonus on gift cards before our weekend sale goes live. Reply CARD to grab yours!”

1. Appetizer Showcase

• “Taste our soon-to-launch appetizer range: VIP night on Thursday from 5 PM. Show text at the door.”

1. Exclusive Weekend Starter

• “Jumpstart your weekend! VIPs get to try our new Friday special at 20% off from 4–5 PM. Don’t miss out!”

B. Invite-Only Events (16–25)

1. Chef’s Table Invite

• “Exclusive invite: Chef’s Table Tasting for 10 VIPs only! Saturday at 8 PM. Reply YES to secure your seat.”

1. After-Hours Cocktail Party

• “Shh, it’s a secret! Join our after-hours cocktail party at midnight—show this text for entry. Limited capacity!”

1. Private Mixology Class

• “Hello, [Name]! You’re invited to a private mixology class on the 15th. Learn our signature drinks, then enjoy them!”

1. Culinary Workshop

• “Ever wanted to cook like our head chef? Join our invite-only workshop this Sunday at 3 PM. Reply COOK to RSVP.”

1. Exclusive Pairing Dinner

• “Hi [Name], we’re hosting a wine & tapas pairing dinner for VIPs only. Thursday at 7 PM—reply PAIR to book.”

1. Off-Menu Experience

• “Try something unique: a 5-course off-menu dinner for VIPs on Friday. We’ll reveal the dishes on arrival!”

1. Invitation-Only Brunch

• “We’re testing a new brunch concept—VIP invites only. Saturday 10 AM. RSVP with BRUNCH to confirm your spot.”

1. Chef Meet-and-Greet

• “Meet our head chef at an intimate Q&A + tasting session, tomorrow at 6 PM. Reply VIPMEET to get on the list.”

1. Secret Speakeasy Night

• “Knock three times! Speakeasy-themed event for VIPs at 9 PM. Show code SECRETDOOR for entry.”

1. Cocktail Competition

• “We’re hosting a bartender showdown! VIPs watch & vote first. 8 PM Wednesday. Get your place by replying VOTE.”

C. Loyalty Milestones & Rewards (26–40)

1. Points Update

• “Hi [Name], you’re just 20 points away from a free entrée! Dine this week to level up and enjoy your reward.”

1. Anniversary Thank You

• “Happy 1-year anniversary with our VIP club, [Name]! Celebrate with a free dessert on your next visit.”

1. Birthday VIP Bonus

• “Happy Birthday, [Name]! Because you’re VIP, enjoy double loyalty points all week. Show this text to redeem.”

1. Halfway to Next Tier

• “You’re halfway to Platinum status! Visit twice more this month for an upgrade and bigger rewards.”

1. Milestone Celebration

• “Congrats, [Name]! You’ve hit 500 points in our loyalty program. Enjoy a free appetizer + drink on us!”

1. Monthly VIP Perk

• “Your monthly VIP perk is here: 50% off any appetizer, valid for the next 7 days. Show text at checkout.”

1. Tier Upgrade Alert

• “We just upgraded you to Gold VIP tier, [Name]! That means more perks, priority seating, and exclusive invites.”

1. VIP Anniversary Celebration

• “You joined our VIP list 2 years ago! Enjoy a complimentary entrée to celebrate your loyalty. Thank you!”

1. Loyalty Program Double Points

• “Double Points Weekend starts tomorrow for VIPs. Earn twice the usual points on every purchase!”

1. Early Redemption Reminder

• “Don’t let your points expire, [Name]! Redeem them before the month’s end. Show text to see reward options.”

1. Loyalty Tour

• “We’re hosting a VIP ‘Loyalty Tour’ of our kitchen next Tuesday. Watch the magic happen—reply KITCHEN to join.”

1. Surprise Bonus

• “Feeling lucky? Random VIPs get 100 extra points today. You’ve been chosen! Show text to redeem your bonus.”

1. Menu Item On Us

• “As one of our top spenders, get a free signature dish on your next visit. Simply mention VIPFREE!”

1. Thank-You Note

• “Thanks for sticking with us, [Name]. As a VIP, claim a free side or dessert anytime this week.”

1. Loyalty Raffle

• “Enter our VIP raffle by spending $20+ this weekend. You might win a private dinner for two on us!”

D. Exclusive Discount Codes (41–55)

1. Secret Code Discount

• “VIP exclusive! Get 15% off your entire order tonight with code VIPFEAST. Shh—it’s our little secret.”

1. Surprise BOGO

• “We appreciate your loyalty, [Name]. Show this text for BOGO on any entrée tonight only!”

1. Limited-Time Offer

• “48-Hour VIP Sale! 20% off all dinner orders with code VIP48. Hurry—ends tomorrow at midnight.”

1. Appetizer Freebie Code

• “Get a free appetizer with code APPFREE when you purchase any main dish. VIPs only, valid this week!”

1. Family Meal Discount

• “Feeding the whole crew? Enjoy 10% off family meal packages with code VIPFAM through Sunday.”

1. Lunchtime Perk

• “Take a break! Use code VIPLUNCH for $2 off any lunch combo, 11 AM–2 PM. Ends Friday!”

1. Drink Special Code

• “Craving cocktails? Use code VIPDRINK to get 1 free cocktail with any entrée—today only, 5–9 PM.”

1. Dessert on Us

• “Sweet deal! Text code VIPSUGAR at checkout to get a free dessert with your meal. Valid 2 days only.”

1. Weekend Bundle Deal

• “Bundle up your weekend: 15% off any appetizer + entrée combo with code VIPBUNDLE. Fri–Sun only.”

1. Late-Night Code

• “Night owl? Use code NIGHTVIP from 9 PM onwards for 20% off. Because you deserve a midnight treat!”

1. Pickup/Takeout Code

• “Staying in? Order takeout with code VIPTAKE for a free side dish. Valid all week for pickup orders.”

1. Repeat Visit Incentive

• “Come back within 5 days of your last visit and use code VIPRETURN for 10% off. We miss you already!”

1. Exclusive House Wine

• “Taste our house wine free with code VIPWINE, redeemable with any main course purchase. Limited 3-day offer.”

1. Surf & Turf Special

• “Surf or Turf? Why not both? Use code VIPSURF for 15% off the combo. One weekend only.”

1. Holiday Discount

• “Spread the cheer! Use code VIPHOLIDAY to get $10 off your festive family platter this season.”

E. Seasonal & Themed VIP Perks (56–65)

1. Valentine’s VIP

• “Because you’re special to us, claim early seating for Valentine’s Day. Reply LOVE to secure your table first!”

1. Fall Harvest Preview

• “Taste autumn early! VIP Fall Harvest Menu preview this weekend. Get exclusive dishes not yet on the menu.”

1. Summer Cocktail Launch

• “Beat the heat with our new summer cocktails—VIP-only tasting from 4–5 PM tomorrow. Show this text for entry.”

1. Winter Warmer

• “Warm up with VIP-only hot cocoa bar, free with any entrée! This weekend from 5–7 PM.”

1. St. Patrick’s Day VIP

• “Luck o’ the VIP list! Enjoy green beer on the house—tonight from 6 PM. Just show this text.”

1. Mother’s Day Pre-Booking

• “Reserve your Mother’s Day table before anyone else! VIP priority now open. Reply MOM to secure your spot.”

1. Father’s Day Special

• “Dad deserves the best! VIPs get a free craft beer for Dad with any entrée. Valid Sunday only.”

1. Easter Brunch Preview

• “Peek at our Easter brunch menu a day early! VIP seating on Saturday morning. Book your table now.”

1. Halloween VIP Bash

• “Get spooky first! VIP Halloween Party starts 1 hour early with exclusive cocktails. Show text for entry.”

1. New Year’s Pre-Sale

• “Be the first to grab NYE tickets—VIP-only presale ends in 48 hrs. Secure your spot for the big countdown!”

F. High-Spend or Referral Rewards (66–75)

1. High-Spend Milestone

• “You’ve spent over $500 with us this year, [Name]! As a thank you, enjoy a free entrée next time you dine.”

1. VIP Referral Bonus

• “Share the love! Earn 50 loyalty points each time you refer a friend. Have them mention your name at checkout.”

1. Tiers & Upgrades

• “Congrats, [Name]! You’ve unlocked our Platinum VIP tier. Enjoy 20% off all orders this month. Show text to redeem.”

1. Preferred Seating

• “As a top-tier VIP, you skip the waitlist! Text FASTPASS anytime you’re near, and we’ll hold a table for you.”

1. Big Spender Freebie

• “Because you always go big, your next bottle of house wine is on us. Show this text to redeem.”

1. Exclusive Event Invite

• “High spenders only: a private 4-course dinner with our chef next week. Reply VIPCHEF if you’d like to join.”

1. Free Upgrade

• “Enjoy a free upgrade to premium sides or premium dessert for the next two visits. Just mention VIPUPGRADE.”

1. Private Room Booking

• “Host your next event in our private room at no extra charge—exclusively for VIPs who’ve spent over $700!”

1. Referral Party

• “Refer 3 friends who dine in, and we’ll host a VIP mini-party for you all with complimentary appetizers.”

1. Lifetime VIP Status

• “Congrats, [Name]! You’ve hit Lifetime VIP status. That means permanent perks, priority seating, and more surprises soon!”